The aim of all strategies has always been creating competitive spaces by either the ones that already exist or inventing some new ones.
MC believes that nowadays no perimeters nor boundaries nor borders are still existing that mark competitive spaces. People exist instead, each person being a perimeter with whom products and services are interacting. People move across tangible spaces each time creating new liquid communities with whom the organizations can interact in just one way: Being a part of the communities.
This is the way of thinking which inspired MC to design the strategy for its customers, by travelling with them across:
- Overcoming the existing idea of innovation
- Managing discontinuity
- Aligning strategy and resources with the goals in real time
- Building networks, network nodes, synapses
- Seeing the world as the only feasible market and the only market feasible